Unlock the meaning of culture.
“What makes Dr. Gabriel's voice so contagious and affecting is her crystal clarity in seeing things both as they are and as they should be… a much-needed perspective for the times.”
Nick Susi
Executive Director of Strategy, dotdotdash
“Yesterday’s deconstructions are often tomorrow’s orthodox clichés.”
— Stuart Hall
Dr. Anastasia Kārkliņa Gabriel is a cultural theorist, writer, and social critic best known for her precision in excavating the hidden narratives that shape our culture. Previously a senior researcher at Reddit, her work takes seriously the task of deconstructing the obvious and unsettling the familiar, compelling us to confront what goes unspoken.
Dr. Gabriel’s insights on cultural, media, and marketing trends are regularly featured in publications like The Guardian, Forbes, Business Insider, Newsweek, The New York Times, The Wall Street Journal, and Teen Vogue, as well as on broadcast media, including television, radio, and talk shows.
Cultural Intelligence for Marketers
Brands not only reflect culture but actively shape societal norms and values. Move beyond performative marketing and drive the cultural conversation.
“Groundbreaking work.”
— Dr. Joan Ball, Associate Professor of Marketing, St. John’s University
WINNER: 2024 International Book Awards
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WINNER: Goody Business Book Award 2024
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WINNER: NYC Big Book Award 2024
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FINALIST: National Indie Excellence Awards 2024
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FINALIST: American Book Fest Best Book Awards 2024
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HONORABLE MENTION: Readers' Favorite Book Awards 2024
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WINNER: 2024 International Book Awards — WINNER: Goody Business Book Award 2024 — WINNER: NYC Big Book Award 2024 — FINALIST: National Indie Excellence Awards 2024 — FINALIST: American Book Fest Best Book Awards 2024 — HONORABLE MENTION: Readers' Favorite Book Awards 2024 —
Clients
Cultural Foresight & Strategy
Trends, foresight, cultural research, consumer intelligence, social listening, and opportunity mapping.
Hire me for:
Speaking & Workshops
Keynotes, talks, panels, interviews, workshops, continuing education, guest lectures, and custom trainings.
Public Leadership
Personal brand development, public voice and positioning, writing for influence, social strategy.
“Every academic who goes into the industry fantasizes about transforming businesses with their unique knowledge. Dr. Gabriel will be one of the rare few who pulls it off.”
— Dr. Andrew Cohen, Strategy Director, Media.Monks
Questions we helped answer.
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NIKE
How are new cultural ideas and emergent trends reshaping what counts as athletics?
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HINGE
How do Gen Z think about connection and intimacy in the context of dating and beyond?
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DISNEY
What cultural codes are shaping how affluent customers experience luxury?
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AMERICAN EXPRESS
How can brand storytelling more accurately represent and resonate with the people we serve?
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COTY
What will the next generation of scent experiences look, feel, and smell like?
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FUJIFILM
How do digital natives view the experience of engaging with film photography?
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ULTA BEAUTY
What do beauty rituals mean to historically underrepresented consumers?
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BACARDI
How are emergent entertainment trends shaping experiences of delight in our category?