“… so contagious and affecting is her crystal clarity in seeing things both as they are and as they should be.”
Nick Susi, Executive Director of Strategy, dotdotdash
“The playbook to guide the way… required reading for anyone managing a brand today.”
Dino Demopoulos, Chief Strategy Officer at GUT Toronto
“A love letter to anyone in advertising who has intuitively understood the power of brands.”
Laura Frank, EVP Strategy Director, McCann New York
“Groundbreaking work… a bold expedition into the heart of responsible brand marketing.”
Dr. Joan Ball, Marketing Professor, St. John’s University
FEATURING A FOREWORD BY DR. MARCUS COLLINS
“This is not a typical business book, and it shouldn’t be. Cultural Intelligence for Marketers provides the frames we need to attune our understanding of contemporary marketing by accounting for the implicit and unintended consequences that result from brands that seek to harness the power of culture by engaging in it.”
Dr. Marcus Collins, best-selling author of For the Culture, former Chief Strategy Officer at Wieden+Kennedy New York, and Marketing Professor at the Ross School of Business, University of Michigan.
Get ahead and order your copy now.
Select praise
Mark Pollard, Author of “Strategy Is Your Words”
“If you want to see more people like you working in advertising and also in the advertising you make, this book might be the most important book you’ll read in your life. You’ll see in plain sight hunches you’ve had and questions you’ve kept quiet. You’ll meet frameworks to help you push for change. You’ll devour it and then you’ll probably hug it.”
Dr. Andrew Cohen, Group Strategy Director at MediaMonks
“Every academic who goes into industry fantasizes about transforming businesses with their unique knowledge. Dr. Gabriel will be one of the rare few who pull it off. In Cultural Intelligence for Marketers, she gifts us with a complete toolkit of concepts, questions, and language for effective, culturally fluent marketing.”
Dr. Joan Ball, Associate Professor of Marketing at St. John’s University
In Cultural Intelligence for Marketers, Dr. Gabriel masterfully navigates the often overlooked and misunderstood ways that marketing both shapes—and is shaped by—culture. This groundbreaking work is a bold expedition into the heart of responsible brand marketing that draws upon scholarship, stories, case studies, and reflective exercises to bridge the gap between theoretical ideals and conscious marketing practice. Dr. Gabriel invites brand storytellers to go beyond surface-level inclusion strategies, urging a profound engagement with cultural literacy. Her insightful guidance illuminates the path towards a genuinely inclusive marketplace, where diverse voices aren't just heard but are integral to co-creating meaningful brand narratives. Essential reading for modern marketers.”
Dino Demopoulos, Chief Strategy Officer at GUT Toronto
“Today, audiences expect more than superficial, table-stake efforts. To ensure that our brands remain relevant and show up, we need new tools, approaches, and ways of thinking about culture so that we're more fluent and in tune with contemporary culture and audience expectations. The playbook to guide the way is Cultural Intelligence for Marketers. It helps to instill cultural fluency at the heart of brand management and should be required reading for anyone managing a brand today.”
Sebastián Quiroga Cubides, Head of Strategy and Research at Sancho BBDO
“As marketers, we see ourselves as agents of change, yet our work often merely replicates norms, values, and power relations in a world that demands radical change. Cultural Intelligence for Marketers offers a critical perspective, urging us to stop evading our responsibilities and become more aware of our societal role. Dr. Gabriel's book is a necessary handbook for developing strategies inspired by culture, moving beyond the performative representations of diversity prevalent in our industry.”
Nick Susi, Executive Director of Strategy at dotdotdash
All too often, marketers’ eagerness to tap into culture leads to common oversights and mistakes. Cultural Intelligence For Marketers offers a better path forward, with practical case studies and actionable frameworks, pulling from decades of past, present, and future wisdom. Part of what makes Dr. Gabriel’s voice so contagious and affecting is her crystal clarity in seeing things both as they are and as they should be — a much-needed perspective for the times. She challenges the reader to hold themselves and other marketers to a greater sense of responsibility and accountability, not because it sounds or feels good, but because it leads to the best, most impactful work. If you’re up to the task, this book is for you.”
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